- Artificial Intelligence, Personas, Podcast, UX Magazine, UX World Changing Ideas
On the first episode of Invisible Machines, Robb and Josh talk about the ways generative AI and hyperautomation might change the way we think about productivity and our relationship to work.
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- February 24, 2023
- Customer Experience, Design, Mobile Applications, Product design
Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.
- Push notifications are a powerful tool for engaging mobile app users, but they can be annoying if not used effectively.
- To launch a successful push notification strategy, consider the following key factors:
- Use push notifications only in the appropriate format for your message.
- Ensure that notifications are sent at the right time.
- Personalize notifications to improve relevance to the user.
- Use concise, clear, and simple copy in your notifications.
- Consider using deep links for a better user experience.
- Choose the best delivery method and frequency based on research.
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- February 24, 2023
- Design, Personal and Professional Development, Psychology and Human Behavior
Debunking the dangerous lie around growth and maturity.
- In the article, the author dispels a common myth about a self-made or self-taught designer providing arguments based on his own experience.
- According to the author, there are five key aspects to becoming a designer, all of them come from sources outside of self:
- Education
- Experiences
- Opportunities
- People
- Time
- The pursuit of being “self-made” can be dangerous for designers as it can involve ignorance, arrogance, and isolation.
- Designers need each other as they learn from each other. External help, advice, expertise, and feedback from fellow colleagues can be a determinant of professional success.
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- February 21, 2023
- Artificial Intelligence, UX Education, UX Magazine, UX World Changing Ideas
The authors of the Wall Street Journal bestselling business book, Age of Invisible Machines continue their conversation about conversational AI in a new podcast produced by UX Magazine.
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- February 17, 2023
- Artificial Intelligence, Defining AI, New and Emerging Technologies, Personas, UX Magazine
Discover the potential and pitfalls of generative AI against a surprising backdrop: Galaxy Quest.
- In the article, the author draws a parallel between ChatGPT and elements from the iconic film Galaxy Quest, finding remarkable similarities.
- Just like the aliens in Galaxy Quest, GPT has learned from a massive knowledge base, but it doesn’t really know anything.
- GPT has been exposed to some of the same biases that the film skewers. It will require a lot of dedicated effort by designers and users to strip the bias out of LLMs.
- In the film, aliens need humans’ help. Despite their expertise in creating technical marvels, they lack the creative abilities needed to use them. The same holds true for AI: it needs humans to guide it and tell it what to do.
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- February 16, 2023
- Customer Experience, Design, Facebook, Social Media Marketing, UX Education
Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.
- Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
- The author covers the main drawbacks of excessive personalization and customization:
- Lack of diversity;
- Content redundancy;
- “Creepy effect” of personalization;
- Cognitive overload caused by overcustomization.
- There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
- Finding the right balance to maintain content diversity;
- Using caution when handling potentially sensitive information;
- Providing users with control when it is relevant;
- Taking advantage of user feedback.
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- February 14, 2023