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Latest Articles

Merging Search and GPT3

  • Artificial Intelligence, Defining AI, Google

Breaking down the strengths and limitations of search engines and GPT-3 language models.

Article by Aydin Ozcekic
IDEAS IN BRIEF
Merging Search and GPT3
  • The author analyzes advancements in technology that have integrated search capabilities into chatbots for a more efficient user experience.
  • Comparing search and GPT3, it’s crucial to choose the technology that best fits the specific needs and goals of the user:
    • GPT-3 language model is content-centered, ideal for text-based information manipulation;
    • Search engines are best for point-to-point information retrieval.
  • The combination of chatbots and search engines can potentially cannibalize each other, leading to a double-edged sword scenario.
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5 min read

Invisible Machines Podcast: AI Needs UX

  • Artificial Intelligence, Podcast, UX Education, UX Magazine, UX World Changing Ideas

Robb and Josh talk about the changing nature of experience design as conversational AI becomes a fundamental part of the technology we encounter on a daily basis.

Article by UX Magazine Staff
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1 min read

Bring out your dead!

  • Design, Design Theory, The rise of design, Things UX People Like

In a world of attention-grabbing headlines, it’s more important than ever to critically evaluate claims of “dead” concepts and practices.

Article by Rich Nadworny
IDEAS IN BRIEF
Bring out your dead!
  • From author’s perspective, labeling concepts or practices as “dead” has become commonplace, but such claims are often superficial and driven by commercial interests.
  • The media industry tends to favor sensationalism over substantive analysis, which can lead to oversimplification of complex issues.
  • The excitement of design and innovation lies in its evolution and rediscovery, as it continuously gets better through trial and error over time. It’s important to critically evaluate trends and consider the broader context.
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3 min read

Tips and Tricks for Mastering the Art of Mobile App User Testing

  • Contextual User Studies, Interviews, Mobile Applications, Mobile Technology, Research Methods and Techniques, Research Tools and Software, User Acceptance Testing

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
IDEAS IN BRIEF
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

Invisible Machines Podcast: Greg Vert, Deloitte

  • Artificial Intelligence, Podcast, UX Education, UX Magazine, UX World Changing Ideas

Robb and Josh talk with special guest Greg Vert of Deloitte about the difficult work of moving forward with hyperautomation in enterprise settings.

Article by UX Magazine Staff
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1 min read

The Leadership Leverage Points In A Design And Innovation System

  • Design, Personal and Professional Development, Project Management, Psychology and Human Behavior

The insights on how leadership can make or break innovation and design projects.

Article by Rich Nadworny
IDEAS IN BRIEF
The Leadership Leverage Points In A Design And Innovation System
  • According to the author, ,weaknesses in the design thinking process can often be traced back to leadership’s failure to support the project.
  • Leaders can maximize their impact on innovation and design by creating a compelling story, being clear about the consequences of not buying in, and implementing ongoing assessments to amplify successful practices.
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4 min read
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