An interview with Parrish Hanna and Chris Thibodeau, the heads of experience research and design at Ford Motor Company, on the future of UX for the automotive giant.
An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.
With the proliferation of new mobile devices and operating systems, each with specific requirements, an adaptive design strategy creates products that adapt over time.
